insight: jones soda has been experimenting with flavors since 1996, and it's afraid to break against conformity.
concept: good things happen when you don't conform, and jones soda celebrates that.
written by gauri//strategized with shannon.
"IT GIVES ME GREAT PLEASURE INDEED
TO SEE THE STUBBORNNESS OF AN INCORRIGIBLE
NONCONFORMIST WARMLY ACCLAIMED."
PEOPLE WHO LOVE JONES AREN'T DIFFERENT JUST BECAUSE THEY WANT TO BE DIFFERENT–IT'S BECAUSE THEY ARE DIFFERENT. THEY CHOOSE TO EMBRACE THEMSELVES AND ENJOY LIFE.