JONES SODA

 

insight: jones soda has been experimenting with flavors since 1996, and it's afraid to break against conformity.

concept: good things happen when you don't conform, and jones soda celebrates that.

written by gauri//strategized with shannon.

"IT GIVES ME GREAT PLEASURE INDEED 

 TO SEE THE STUBBORNNESS OF AN INCORRIGIBLE

 NONCONFORMIST WARMLY ACCLAIMED."

 

 ALBERT EINSTEIN

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PEOPLE WHO LOVE JONES AREN'T DIFFERENT JUST BECAUSE THEY WANT TO BE DIFFERENT–IT'S BECAUSE THEY ARE DIFFERENT. THEY CHOOSE TO EMBRACE THEMSELVES AND ENJOY LIFE.

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